{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many high-end brands drive exposure via social media sites marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't changed much in years; it does not have TikTok, and doesn't give celebrities complimentary